Whoop launched a social network where every user has a ‘verified heartbeat’

Starting Thursday, Whoop members can share their data from its wearables on the app’s new Whoop Humans social network. Users can make their metrics, activities, and achievements visible to other Whoop wearers, post Story-like “Moments” with photos and captions, and add comments and reactions on other members’ posts.

Whoop claims its platform is “entirely human,” unlike other social media platforms that are “saturated with artificial intelligence, automated accounts and bots, and manufactured content.”

Whoop CEO Will Ahmed says Humans is “the most verifiably human network ever launched. Every account represents a real person with a verified heartbeat.” Whoop says its existing Teams social feature “will remain available,” allowing people to share strain, recovery, and sleep data along with group leaderboards.

In the Community tab in Whoop’s app, users can scroll through Moments from people they’re following, like tapping through your Stories feed on Instagram but with your friends’ fitness tracker data. In one of Whoop’s examples, swiping up on a user’s Moments post with a photo from their run shows a map with their route and details like their pace and distance. The Community tab also shows cards for people in your “community” with their sleep, recovery, and strain scores.

Whoop says users choose which activities, achievements, and metrics they want to share on Humans, including Recovery, Strain, Sleep, HRV, and resting heart rate. Any activities marked as sensitive aren’t shared by default. There’s also an option to keep Moments posts private and a “Stealth Mode” for temporarily hiding health and performance data without changing your sharing settings.